FREEZE THE INDUSTRY 2018 - EndGame
Pre-Amble under construction
What is “END GAME?”
“... the idea that it is necessary to move beyond a focus on tobacco control … toward a focus on planning how to reach a tobacco-free future.” - Ruth Malone.
Tobacco End Game product usage goals:
Canadian Federal Goal: <5% by 2035
Ontario Provincial Goal: <10% by 2023
Other countries:
Ireland: <5% by 2025; 
Scotland: <5% by 2034; 
Finland: <2% by 2030; 
New Zealand< 5% by 2025E-Cigs & Vapes
E-Cigs & Vapes content coming soon.
Flavoured Tobacco Products
Flavoured Tobacco Products status and information coming soon...
Taxes on Tobacco Products
Taxes on tobacco products have been empirically shown as a consistent and powerful way to reduce tobacco usage. Ontario currently has the second lowest tobacco tax in Canada, second only to Québec.
Did you know 86% of movies with smoking were rated for kids and teens in Ontario?
37% of Ontario youth smokers become smokers due to seeing smoking in the movies.
Limiting Retail Availability
OTHER ISSUES:
CONTRABAND, LIFESTYLE ADVERTISING & PROMOTION, INCREASING QUIT ATTEMPTS & ACCESS TO QUIT SMOKING AIDS, MORE TOBACCO-FREE ENVIRONMENTS
